Your Go-to Guide to WhatsApp Business API Account 2021
Summary: WhatsApp brings two different business communication channels for businesses to enable them to interact with their customers as per the size of the business. The post explains about WhatsApp Business for small businesses and WhatsApp Business API account for medium and large organizations.
Global popularity of WhatsApp application has opened many marketing opportunities for businesses. If reports are to be believed, WhatsApp is leading the messaging channels with nearly 100 billion messages delivered each day. With the growing usage of WhatsApp messaging application, companies are discovering the power of WhatsApp marketing.
In this post, let’s learn about:
· WhatsApp Business for small organizations
· WhatsApp API for medium business & enterprises
- Factors that influence WhatsApp Business account API approval
- Size of your business
- Industry you serve
- Purpose for using WhatsApp API
- WhatsApp policy agreement
- Getting WhatsApp Business API approval
If you are new to WhatsApp Business, here’s a complete guide to help you understand the newly introduced marketing channel. WhatsApp Business is a free-to-download mobile app that small businesses can use to share marketing messages with prospects.
WhatsApp Business for Small Organizations
WhatsApp Business application allows you to connect with your potential buyer for non-promotional purpose. In addition to this, small business organization use WhatsApp Business to answer their customer’s queries.
Though WhatsApp Business is an ideal promotional platform for small businesses and startups, it doesn’t mean that it’s not meant for medium and large corporations. To enable these business firms to connect with their customers WhatsApp brings WhatsApp API.
WhatsApp API for Medium Business & Enterprises
Medium size businesses and large companies can use WhatsApp APIs to create chatbots that can be used multi-purposely. Companies can provide customer support and can send notifications using WhatsApp Chatbots.
In case you are not aware with API, it is an Application Programming Interface that allows two different apps to Interact with each other. When you are sending message from your phone or checking whether on phone, you are actually using an API.
If you wish to use WhatsApp chatbots, you are not required to build a new solution as they can easily be integrated in your existing business website. So, they are considered one of the most affordable ways to interact with customers and keep them satisfied.
The question is from where can you get WhatsApp Chatbots to integrate in your online business platform.
Factors that Influence WhatsApp Business Account API Approval
Before you use a high-performing WhatsApp chatbot solution to simplify business-customer interaction or provide customer support, there are few things that you need to know.
Size of Your Business
As WhatsApp API is meant for medium and large business firms, WhatsApp do not give its access to everyone. Since WhatsApp limit its API access to medium and large businesses, you have to be registered either as a medium business owner or a large corporate.
If you are a small business owner, but wants to get WhatsApp API, you may contact WhatsApp business account API provider.
Industry You Serve
If you are running a medium or large business in any of the given areas, it’s easy for you to get WhatsApp API.
- Banks
- Real estate
- Salon & Spa
- Retail sector
- Fitness Centers
- Food & Beverage
- Telecom operators
- Education institutes
- Financial institutions
WhatsApp limits its API’s access to several industries and if you are operating in any of these businesses, it’s complex and somewhat impossible to get WhatsApp API access.
- Adult content
- Tobacco and alcohol
- Political organizations
- Gaming and gambling
- Arms and ammunitions
Purpose for Using WhatsApp API
Your purpose to use WhatsApp Chatbot is what influence the WhatsApp business account API approval. WhatsApp API is not meant for promotional purposes; however, the businesses can use it for non-promotional purposes such as providing customer support and query resolution.
If you assure WhatsApp authorities that you will not use API for any promotional activity, it is most likely that your account gets approved.
WhatsApp Policy Agreement
In order to use WhatsApp Chatbot for business, it is imperative that you agree to its official terms and conditions. You are required to agree to WhatsApp Business Policy and WhatsApp Business Solution Terms.
Getting WhatsApp Business API Approval
If you are looking forward to apply for WhatsApp Business Account API approval, you need to follow a defined procedure. However, first you need to decide if you want to apply on your own or through a WhatsApp Business solution provider.
Since there are several limitations to gain access to WhatsApp Business, it’s essential that you must be well aware of them to get started. WhatsApp also prefers to interact with businesses through partners or service providers. It is recommended that you apply through a trusted and experienced service provider to simplify the approval process.
