Why You Should Choose Bulk SMS Marketing?
With constant messaging, you are keeping your customers informed with business updates while paving way for smooth relationships. When you are promoting your business, you need to follow your customers where they are.
Having said that, doesn’t mean that you have to market your product knocking your customer’s door. All you can do in this digitally connected world is simply — SMS them.
SMS marketing is a direct line of contact with customers as people nowadays seems more active on their smartphones. Not just it’s economical, but the best way to reach a large audience.
Let’s have a look at some of the most fabulous reasons of adopting bulk SMS service.
#1 Reach People Efficiently
SMS marketing is undoubtedly the fastest way to reach domestic customers as well as international audience. You can convey your message withing few minutes with 100% assured guarantee; however, you need to work on finding out the right bulk SMS service provider near you. With more than half of the world’s population owning mobile, you are reaching a good amount of people for brand awareness.
#2 Budget-Friendly Marketing
Whatever your business is- big or small, you can afford bulk SMS marketing services. moreover, it is a marketing strategy that brings huge returns with a little initial investment. Your vendor will suggest you a lot of options available today to market your product via SMS. Basically, the plan you choose depends on your marketing needs, i.e., number of messages you need to send and the volume of customers that you desire to reach each month.
#3 Delivers Quick Results
82% people acknowledge that they open all the text messages they receive while 72% of customer believe that SMS marketing is an excellent way to promote business and grab customer’s attention. It’s not only the business who is always texting its customers, in fact, 43% of customers admits that they text business for more information. So, bulk SMS marketing is a great way to convey brand’s message and earn quick response.
#4 Adaptable Across Domains
SMS marketing is meant to deliver great promotional benefits to the businesses. No matter if you are running a manufacturing unit, retail store, eCommerce platform, travel business, or operating in any other domain, you can use SMS marketing proactively. Bulk SMS plans are available for all industrial segments, whether B2B, B2C, B2B2B, B2B2C, or any, you can exploit the benefits of this powerful marketing approach, equally.
#5 Reporting & Analytics
Though it’s a feature offered by the bulk SMS software provided by trusted SMS service provider, you can take it as a benefit and a reason for implementing this marketing strategy into your business. You can use reporting and analytics feature integrated in the SMS software to monitor the performance and success rate of your SMS marketing campaign. If you feel there’s a room for improvement, you can recreate or modify your SMS strategy.
#6 Gain More Customers
With SMS marketing, you can not only reach a wide customer base, but you can gain generate more leads too. There’s a difference between reaching people successfully and conversion, bulk SMS marketing eliminates your efforts to work on both these aspects. Reaching more people via SMS means you are getting a golden opportunity to acquire a good customer base. So, your next challenge must be to focus on retaining more customers.
#7 Legal Marketing Technique
Using SMS marketing, you are sending messages to the customers who have opted for receiving the SMS communication from your business. With a prior customer consent, your business can assure to not fell into any legal glitches. However, you need to do it right, start by building you customer database by collecting contact details of customers who are interested in receiving mobile communication from your business and keep yourself safe.
Final Verdict
SMS marketing is perhaps a great way of getting your brand name out there among the mobile-focused generation. When used correctly, you can reach wide audience- young and old to engage them with your brand. With a reliable bulk SMS service provider, you can share your business message just instantly with your customer base and generate more quality leads.
