What Is RCS Messaging and RCS Messaging Features?
What Is RCS Messaging and RCS Messaging Features?
RCS (Rich Communication Services), an IP-based messaging service, you get the features that allow you to communicate with your customers in a way that SMS and MMS won’t offer. Simply put, RCS Messaging is the next-generation messaging platform integrated right within the smartphone.
Similar to mobile apps like WhatsApp, Facebook, WeChat, and iMessage, RCS Messaging gives you the ease of quick, interactive texting with the Google Messages app. All you need is a reliable internet connection.
RCS Messaging Features :
Interactive Media
Want to send QR codes? Leverage RCS messaging to send rich media like QR codes, attractive images, HD videos, and more to your customers right on their mobile phones.
Custom Branding
Enhance your business branding, increase your brand awareness, and make your messages more presentable by adding your logo or tag line to the profile picture.
Instant Response
Add custom actionable buttons to the end of the brand-marketing message to help customers respond instantly or participate in the conversation more actively.
Quick Replies
Want to engage busy customers with your brand? Send messages equipped with suggested replies that prevent customers from typing in the message, yet responding quickly.
Detailed Insights
Get notified immediately as soon as the customer opens the message and track the success of your message marketing campaign by tracking customer responses.
File Sharing
Share high-resolution images, videos, large documents such as product catalogs, brochures, and newsletters with customers to keep them informed.
Carousels
Enhances customer experience by providing rich media carousel that enables customers to browse
Payment Link
Makes payments easy by directly connecting with bank accounts or payment wallets.
RCS Messaging FAQs
What is RCS Messaging?
RCS (Rich Communication Services) is a next generation SMS protocol that upgrades text messages with Rich features like branding, media, and analytics.
How do I know if I have RCS messaging?
If your A2P SMS messages to customer are delivered without your log and a safety check box, then you may assume you do not have RCS. Since RCS is a new service you will need to apply with your SMS provider to get RCS for your brand.
Is RCS messaging free?
Your SMS partner may charge for making you RCS compliance. As of yet the there are no additional charges on messaging for RCS.
How to get google RCS messaging India?
Please write to us at info@mysmsmantra.com or call +91 9911344466, 9911882220 our teams will assist yo in becoming RCS compliant.
What phones support RCS?
The initial RCS partnership involved Google and only one phone manufacturer — Samsung. But now many phones are compatible with RCS. Manufacturers that support RCS include: Google Pixel 3, 3a, and 4 series, Archos, BQ, Cherry Mobile, Condor, Fly, General Mobile, HMD Global, HTC, Kyocera, Lanix, Lava, LeEco, LG, Micromax, Motorola, MyPhone, QMobile, Sony, Symphony, Wiko, Samsung Galaxy S9, S10, and S20 series, Samsung Galaxy Note 10 series, and ZTE.
The availability of RCS on these devices depends on the country and carrier network. With its Early Access Program, Google is helping brands adopt RCS business messaging. To know more, request early access through Mysmsmantra.
How does RCS work?
RCS is very much like WhatsApp, with everything (live chat, multimedia support, etc.) handled via the user’s data network (mobile or WiFi). For it to work (on Android), the mobile carrier, and the user’s device and the messaging app must all support the protocol. The recipient’s device, carrier, and OS must also support RCS, otherwise, all RCS messages from the sender will revert to plain SMS in the recipient’s interface.
RCS works because of the Universal Profile, a single industry-standard set of features and technical enablers to simplify RCS development and global deployment. In the U.S., four big carrier networks, Verizon, AT&T, T-Mobile, and Sprint, have formed the Cross Carrier Messaging Initiative (CCMI) to standardise RCS, independently of Google.
To enable RCS messaging in a compatible phone (e.g. Samsung with Android Messages), users only need to follow the on-screen prompts from within the app.
Does RCS use Wi-Fi?
RCS uses either Wi-Fi or mobile data to send messages. So as long as the senders and recipients’ phones and carriers support RCS, and both devices are connected to the Internet, RCS will work. On a mobile network, text-based conversations on RCS use only a small amount of mobile data.
For sending large files, images or videos, they will count significantly towards the data limits set by the carrier. Therefore, it’s usually better to send such files over Wi-Fi (unless the WiFi requires additional payment for RCS messages). Roaming charges may also apply for mobile data.
What are limitations with RCS?
RCS only works with Google Messages App (Ver 5.4 onwards) in android handsets and Apple users cannot avail this service.
RCS Currently works with Airtel, Vodafone-IDEA & JIO Operators and this will not work with BSNL and MTNL for now.
Supported Regions are North America, Europe and Asia Pacific.
