How to Get Customer Details and Consent for SMS Marketing
As we all know SMS marketing is the fastest way to reach customers, business gets the additional advantage of the sky-high open rates of the text message. Unquestionably, Bulk SMS marketing is gaining momentum, so is privacy awareness. Businesses need to comply with several rules and guidelines to be able to send messages to customers.
Brands require to gain customer consent before sending them marketing messages. Apart from that, businesses also need to convince people to sign up for SMS marketing and that’s indeed a big challenge.
No matter what, consent management is an important and lawful requirement for building a customer-centric and privacy-first strategy. Marketers often ask for customer consent to perform functions like collecting, storing, and processing personal data. Brands then use this data for email campaigns, Bulk SMS campaigns, marketing campaigns, and retargeting customers through all possible mediums.
Consent collection also comes in the form of ‘opt-in’ or ‘subscribing’ to receive marketing communication from the brand. In case the customers no longer wish to hear from the brand, they can simply unsubscribe or change the ‘opt-in’ to ‘opt-out’ to revoke consent. In that case, they will unsubscribe from the brand’s subscription and will not receive further communication from the business.
Most of the time, customers do not give their contact number or other detail unless they know what’s inside for them. Well, there are a number of ways in which the business can offer value to the customer in exchange for their personal data.
Effective & Viable Ways to Get Customer Contact Details
Sign-Ups & Subscriptions
If the customer likes the product or in the process of purchasing it in the near future, there are chances to get the required contact details. It’s more likely that customers will provide their personal details if they are willing to purchase the product.
Exclusive Deals & Offers
Reward your frequent customers with exclusive discounts and offers which are only available for SMS subscribers. Encourage them to sign up and earn coupons on special events and occasions. Sometimes offering a free drink or 10 reward points can do the trick.
Online Contests & Events
Throwing giveaways and social media contests at regular intervals can encourage customers to subscribe. Ask them to sign up and win rewards to enter the contest. 77% of consumers believe they are more likely to purchase from a brand they follow on social channels.
In-store Updates
Most of the time, customers want to hear back from the brand on marketing deals and fresh arrivals, but they don’t know how they can get such info. By informing your customers that they can sign up to get the latest business updates, you get the chance to collect their contact data.
Wrapping Up!
Now, you must have got some workable ideas about building your SMS list. All you need to do is keep things simple and understandable. There must not be any hidden terms or fluff in your content and your customers must be able to comprehend what information they are providing and how their data will be processed.