10 Best WhatsApp Template Messages for Ecommerce Businesses

Ecommerce is always an opportunity, that assist several businesses to earn more and grow as much as possible. In 2021, there were 2.14 billion digital buyers. That makes 27.6% of the 7.74 billion people in the world. And the #1 reason people shop online is their marketing strategy and free shipping option offered by many ecommerce stores.

Whatsapp template messages allows the business to interact with their customer, these messages can be anything ranging from promotional messages, product launches, weekly newsletters, abandoned cart reminders, festive greetings and much more.

In this article we will provide you the top 10 Whatsapp template messages for ecommerce businesses that will help you to customize the messages to give wings to your sale.

Key points to remember while drafting Whatsapp Business Message Templates

1. Always start with a thank note, i.e., “THANKS FOR REACHING US”
2. Emojis, Strikethrough, Bold, Italics can be use to make the whatsapp template text more effective.
3. Message formatting should be customized according to the norms of Whatsapp Template Messages Guidelines.
4. Avoid using URL shortener while adding link in the template message.
5. Add call to action button with the template message to increase response of customers.

Types of templates WhatsApp allowed

Every Ecommerce store using WhatsApp template messages should know these templates that are allowed by WhatsApp. Earlier only transactional messages were allowed but from Sep 2021, promotional/non-transactional both are allowed to be created as templates for businesses worldwide.

1. Issue resolution: Response to complain ticket raise by the customer.
2. Reservation update: Notification of reservation status.
3. Ticket update: Response to the status of ticket raise by the customer.
4. Alert update: Notification of urgent/important news to customers.
5. Appointment update: Confirmation update to customers about their appointment.
6. Personal finance update: Personal finance update via messages.
7. Shipping update: Notification for status of shipping of their product.
8. Account update: It involves update or changes to customers accounts.
9. Payment update: Payment confirmation or rejection update.
10. Transportation update: Update to customer about transportation.

Be where your customer is via WhatsApp Ecommerce business!

10 Best WhatsApp Templates Examples

1. Welcome Message:

Make a great first impression by welcoming your subscribers with a personalized message. Use the templates below.

#1 Template

Hi Casie! Thanks for subscribing to our newsletter on WhatsApp.
As promised, here’s your {{Discount Code}} to shop any item on the website {Store name}. No minimum purchase is required. This discount code is valid for the next 3 months.
Hurry up! Limited offer
Visit {Store URL}
CTA- Buy Now

2. Account Updates:

These messages are to inform any change into the customer account including, change in contact details, change in delivery address, change in password.

#2 Template

Hi Casie, We’ve received your password change request. Please remember the new password next time when you log in. If you didn’t make this change, please contact our customer support at {Store name}.

3. Promotional Message:

Promotional messages templates are use to increase your sale many times. Update your customer with the upcoming products and sale.

#3 Template

Hii Casie, {Store name} would like to text you coupon codes, sale alerts and marketing promotions. Carrier charges may apply. To consent, please reply YES!
Text STOP at any time to unsubscribe.

4. Abandoned Cart Reminders:

Cart abandonment is a reality for many eCommerce businesses. According to statistics, 69% of online shoppers leave without completing an order, while 60% of cart abandonment occurs due to poor shipping. Customize this abandoned cart template to boost your business sale.

#4 Template

Hii Casie, you forget your favourite item in your cart! Complete your purchase with 10% discount. Use code {Discount Code} to avail this offer! {Store URL}
CTA- Buy Now

5. Shipping update:

Who doesn’t love a message telling them where their order has reached and when it’s due for delivery. So, use this template message to inform customers about their order status.

#5 Template

Hi Casie, your order has been shipped & is currently on its way to be delivered as quick as possible. Track your product here {product shipment link}
Your package will be delivered to your address on {Delivery date}
Enjoy your new product!

6. Product Launch Message:

This template will help you promote your new product. Send subscribers to your website, observe their reactions, and validate your new idea.

#6 Template

Hi Casie, look what is here! Today, we launched the much-awaited {Product name}. You can get your hands on it for the next 24 hours at a special launch discount of 30%. Offers last till stocks last. Visit our store {Store URL} .

7. Payment Update:

Give your customers peace of mind by letting them know when you’ve received their payment. It also confirms that their order has been received. Hence, you build a more trustworthy brand and reduce support tickets.

#7 Template

Hello Casie, We’ve received your payment for order {Order detail} . We’ll send you the tracking details in 24 hours and will ship your order for {order delivery information} as quickly as possible!

8. Alert updates

These templates can be used to store typical company information. For example, updates on shipping, delivery, or any delays.

#8 Template

Hi Casie, welcome to [company name]! We’ve received your order successfully. To keep you updated about the delivery of your order, we’ll be sending you messages via WhatsApp. If you have any queries, please contact support at [support email] . Happy to help you out.
For more information visit {Store URL}

9. Auto-reply

Auto-reply templates are intended to advise consumers about your availability during non-working hours or during holidays. Customers will be kept aware as to why you are not replying.

#9 Template

Thanks for your message! You’ve reached us outside of our working hours which are Mon-Fri, 9 am-7 pm. We’ll get back to you within 24 hours. Meanwhile, you can check out our FAQs to help resolve your query.

10. Return to Origin

Many consumers select COD as their payment method, but they refuse to accept the order at the time of payment. This causes the product to be returned to the warehouse, resulting in extra shipping expenditures for the company. This procedure is known as Return to Origin (RTO).

RTO is a huge source of concern for Ecommerce businesses. You may save up to 50% on Return to Origin losses by converting COD orders to prepaid orders (RTO).

#10 Template

Hi Casie, your order for [Product Name] is confirmed. Pay Now & Get Flat [Discount] off on your purchase. Click the below link & apply Coupon. Use Code — [Code]
CTA- Buy Now

Creating and Submitting WhatsApp Templates Using mySMSmantra

The first step in adopting WhatsApp Templates is to configure your brand’s WhatsApp Business API . You may do so through the official WhatsApp website, but the procedure is complex and technically difficult.

Working with a WhatsApp Business solution provider (BSP) can help you set up your WhatsApp Business API faster and with less effort on your part. With mySMSmantra, it simply takes 1–2 weeks.

MySmsMantra assists you in obtaining the API and offers you with a platform to manage your WhatsApp marketing (chatbots, canned-replies, shared inbox, analytics), including submitting templates for approval and utilising them to conduct campaigns.

WhatsApp Template Message FAQs

What are whatsapp template messages?

A WhatsApp message template is a message format that you can use over and over again to message users once they have opted-in and given your app permission to send them messages.

Do these WhatsApp template message required an approval from WhatsApp before delivery?

Yes, every WhatsApp template message required an approval from WhatsApp before delivery.

Messages can only be approved if they followed the correct format of template messages according to WhatsApp guidelines for template messages.

What is 24-hour rule for WhatsApp template message sender?

You have 24 hours from when the end user sent the message from WhatsApp to reply to that message. After that one can not reply.

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